Expanded Content Labels


Expanded Content Labels

In today’s marketplace, consumers want to read the product label information before making their final purchasing decision. Do you provide enough information about your fine products to ensure that the consumer’s decision is an easy one? An Extended Content Label, or ECL, is the ideal solution to make that happen. ECLs are also a great way to expand the space available to inform potential customers about your business, brand, and products.

Extended Content Labels (ECLs) are the best multi-page solution that works well with a variety of package types which require extensive and/or multi-language regulatory information. Use of ECLs allows you to triple your print space for information compared to ordinary labels. You can easily include all essential regulatory copy and product specifications in order to highlight your product benefits without impacting the space to express your brand image and identity. Extended Content Labels are quite versatile and can be affixed to round, curved, square, small, large, or uniquely shaped containers, cartons, and bottles.

ECLs are actually a booklet label or multi-ply label that combines a PSL (Pressure Sensitive Label) and a bound or folded outsert. Expanded content labels provide a range of benefits, including:
  • More space for multilingual and complex regulatory information
  • Tamper-evident devices
  • Adaptability to any container
  • Reseal features or properties for repeated use
Extended Content Labels also improve your product line value by offering multilingual translations, online rebates, IRC (Instant Redeem Coupons), cross-promotional literature, and regulatory information. They are designed to meet and complement the specific requirements of a product.

Extended Content Labels from Kieran Label Corporation (KLC) include a larger amount of critical information than conventional labels. The design of ECLs make them ideal for informative labelling, directions for use, multilingual information, and several promotional activities. Our ECLs allow customers to interact with your services and products more clearly, making them a great source for promotions, games, contests, recipes, sweepstakes, and cooperative advertising.

What are the Types of ECLs?

The different types of ECLs can solve a range of communication/ interaction challenges on packaging. There are different types of ECLs available, including:
  • Folded booklet
  • Multi-ply
  • Multilingual
  • EcoSlim
  • CanWrap Plus
  • Multi-Wrap GHS

Applications for Extended Content Labels

Extended Content Labels allow you to display necessary information on packaging along with brand real estate to catch your customer’s attention. They are used for different product types:
  • Pharmaceuticals
  • Vitamins and Nutraceuticals
  • Chemicals
They are great marketing devices for a range of promotions. The most common uses for ECLs are:
  • Multiple languages
  • Rebate forms, guarantee statements, and warranties
  • Ingredients
  • Recipes and cooking instructions
  • Instant Redeemable Coupons IRCs
  • Mixing tables
  • Promotional items
  • Coupons for later redemption
  • Usage instructions
  • Sweepstakes pieces and game cards
  • Corporate information and brand stories
  • Questionnaires
  • Regulatory information and legal copy
  • Cross-promotional products
  • SDS, Safety Data Sheets
  • Charitable affiliations and mission statements
  • Product Warnings
If you want your product package to have brand flexibility and still offer more information, ECLs from Kieran Label Corporation are a cost-effective and space-saving solution.

At Kieran Label Corporation, our team goes the extra mile to deliver amazing Extended Content Labels. We are an industry-recognized leader in ECLs. Discover how far we can take your ECL. We provide multiple material choices, a notched base for enhanced reseal-ability and easy opening. Our experienced and professional team can provide a variety of options and help you choose the best ECL for your brand and product which fits your budget.

Feel free to contact us anytime for added information or to get your questions answered. We are always here to offer you and your consumers with engaging contests, prizes, and more.
1-800-556-2600